{"id":3522,"date":"2026-01-05T11:20:20","date_gmt":"2026-01-05T07:50:20","guid":{"rendered":"https:\/\/sedayejashnvareh.ir\/?p=3522"},"modified":"2026-01-05T11:20:41","modified_gmt":"2026-01-05T07:50:41","slug":"%db%8c%d9%88%d9%86%db%8c%d9%88%d8%b1%d8%b3%d8%a7%d9%84-%d9%85%db%8c%d9%88%d8%b2%db%8c%da%a9-%d8%a8%d8%a7-%d9%85%d8%b9%d8%a7%d9%85%d9%84%d9%87-%db%b2%db%b6%db%b7-%d9%85%db%8c%d9%84%db%8c%d9%88%d9%86","status":"publish","type":"post","link":"https:\/\/sedayejashnvareh.ir\/?p=3522","title":{"rendered":"\u06cc\u0648\u0646\u06cc\u0648\u0631\u0633\u0627\u0644 \u0645\u06cc\u0648\u0632\u06cc\u06a9 \u0628\u0627 \u0645\u0639\u0627\u0645\u0644\u0647 \u06f2\u06f6\u06f7 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062f\u0644\u0627\u0631\u06cc \u06f3\u06f0 \u062f\u0631\u0635\u062f \u0627\u06a9\u0633\u0644 \u0627\u06cc\u0646\u062a\u0631\u062a\u06cc\u0646\u0645\u0646\u062a \u0647\u0646\u062f \u0631\u0627 \u062e\u0631\u06cc\u062f | \u062d\u0642\u0648\u0642 \u062c\u0647\u0627\u0646\u06cc \u0645\u0648\u0633\u06cc\u0642\u06cc \u0622\u06cc\u0646\u062f\u0647 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 UMG"},"content":{"rendered":"\n<p><strong>\u06cc\u0648\u0646\u06cc\u0648\u0631\u0633\u0627\u0644 \u0645\u06cc\u0648\u0632\u06cc\u06a9 \u06af\u0631\u0648\u0647<\/strong>&nbsp;(UMG) \u0628\u0627 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u06f2\u06f6\u06f7 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062f\u0644\u0627\u0631\u06cc\u060c&nbsp;<strong>\u06f3\u06f0 \u062f\u0631\u0635\u062f \u0633\u0647\u0627\u0645 \u0627\u06a9\u0633\u0644 \u0627\u06cc\u0646\u062a\u0631\u062a\u06cc\u0646\u0645\u0646\u062a<\/strong>&nbsp;\u2013 \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u06cc\u0634\u0631\u0648\u062a\u0631\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0641\u06cc\u0644\u0645 \u0628\u0627\u0644\u06cc\u0648\u0648\u062f \u2013 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u062a\u0648\u0627\u0641\u0642 \u0642\u0637\u0639\u06cc\u060c \u0627\u0633\u062a\u0648\u062f\u06cc\u0648\u06cc \u0645\u0633\u062a\u0642\u0631 \u062f\u0631 \u0628\u0645\u0628\u0626\u06cc \u0631\u0627 \u06f2,\u06f4\u06f0\u06f0 \u06a9\u0631\u0648\u0631 \u0631\u0648\u067e\u06cc\u0647 (\u06f2\u06f6\u06f7 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062f\u0644\u0627\u0631) \u0627\u0631\u0632\u0634\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u062d\u0642\u0648\u0642 \u062a\u0648\u0632\u06cc\u0639 \u062c\u0647\u0627\u0646\u06cc \u062a\u0645\u0627\u0645 \u0645\u0648\u0633\u06cc\u0642\u06cc\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0627\u06a9\u0633\u0644 \u0631\u0627 \u0628\u0647 UMG \u0648\u0627\u06af\u0630\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0634\u0631\u0627\u06a9\u062a \u0637\u0644\u0627\u06cc\u06cc \u0628\u0627 \u063a\u0648\u0644 \u0628\u0627\u0644\u06cc\u0648\u0648\u062f: \u0622\u062b\u0627\u0631 \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u0648 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u06cc\u0645<\/h2>\n\n\n\n<p><strong>\u0627\u06a9\u0633\u0644 \u0627\u06cc\u0646\u062a\u0631\u062a\u06cc\u0646\u0645\u0646\u062a<\/strong>\u060c \u062a\u0623\u0633\u06cc\u0633\u200c\u0634\u062f\u0647 \u062f\u0631 \u06f1\u06f9\u06f9\u06f9 \u062a\u0648\u0633\u0637&nbsp;<strong>\u0631\u0627\u062c\u0634 \u0633\u06cc\u062f\u0647\u0648\u0627\u0646\u06cc<\/strong>&nbsp;\u0648&nbsp;<strong>\u0641\u0631\u0647\u0627\u0646 \u0627\u062e\u062a\u0631<\/strong>\u060c \u0628\u0627 \u062a\u0648\u0644\u06cc\u062f \u0622\u062b\u0627\u0631\u06cc \u0686\u0648\u0646 \u00ab\u06af\u0644\u06cc \u0628\u0648\u06cc\u00bb (\u0646\u0627\u0645\u0632\u062f \u0627\u0633\u06a9\u0627\u0631 \u0647\u0646\u062f \u06f2\u06f0\u06f1\u06f9)\u060c \u00ab\u0632\u0646\u062f\u06af\u06cc \u062f\u0648\u0628\u0627\u0631\u0647 \u0646\u062e\u0648\u0627\u0647\u06cc\u0645 \u06cc\u0627\u0641\u062a\u00bb\u060c \u00ab\u062f\u0644 \u0686\u0627\u0647\u062a\u0627 \u0647\u0627\u06cc\u00bb\u060c \u0633\u0631\u06cc\u0627\u0644\u200c\u0647\u0627\u06cc \u0622\u0645\u0627\u0632\u0648\u0646 \u067e\u0631\u0627\u06cc\u0645 \u00ab\u0627\u06cc\u0646\u0633\u0627\u06cc\u062f \u0627\u062c\u00bb\u060c \u00ab\u0645\u0631\u0632\u0627\u067e\u0648\u0631\u00bb \u0648 \u00ab\u0633\u0627\u062e\u062a\u0647\u200c\u0634\u062f\u0647 \u062f\u0631 \u0628\u0647\u0634\u062a\u00bb \u0628\u0647 \u0642\u062f\u0631\u062a \u0628\u0631\u062a\u0631 \u0633\u06cc\u0646\u0645\u0627\u06cc \u0647\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u06cc\u0645 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0648\u0627\u0641\u0642\u060c UMG \u0628\u0631\u0686\u0633\u0628 \u0645\u0648\u0633\u06cc\u0642\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0627\u06a9\u0633\u0644 \u0631\u0627 \u0628\u0627 \u062a\u0648\u0632\u06cc\u0639 \u062c\u0647\u0627\u0646\u06cc \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u06cc\u0648\u0646\u06cc\u0648\u0631\u0633\u0627\u0644 \u0645\u06cc\u0648\u0632\u06cc\u06a9 \u067e\u0627\u0628\u0644\u06cc\u0634\u06cc\u0646\u06af \u0628\u0647 \u0634\u0631\u06cc\u06a9 \u0627\u0646\u062d\u0635\u0627\u0631\u06cc \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u062a \u0645\u0648\u0633\u06cc\u0642\u06cc \u0627\u06a9\u0633\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0647\u0645\u06a9\u0627\u0631\u06cc\u060c \u0627\u0645\u06a9\u0627\u0646 \u062d\u0636\u0648\u0631 \u0647\u0646\u0631\u0645\u0646\u062f\u0627\u0646 UMG \u062f\u0631 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0627\u06a9\u0633\u0644 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u062f\u06cc\u0631\u0627\u0646 \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u062c\u0647\u0627\u0646\u06cc<\/h2>\n\n\n\n<p><strong>\u062f\u0650\u0648\u0631\u0627\u062c \u0633\u0627\u0646\u0650\u06cc\u0627\u0644<\/strong>\u060c \u0631\u0626\u06cc\u0633 \u0648 \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 \u06cc\u0648\u0646\u06cc\u0648\u0631\u0633\u0627\u0644 \u0645\u06cc\u0648\u0632\u06cc\u06a9 \u0647\u0646\u062f \u0648 \u062c\u0646\u0648\u0628 \u0622\u0633\u06cc\u0627\u060c \u0628\u0647 \u0647\u06cc\u0626\u062a \u0645\u062f\u06cc\u0631\u0647 \u0627\u06a9\u0633\u0644 \u0645\u06cc\u200c\u067e\u06cc\u0648\u0646\u062f\u062f. \u0633\u06cc\u062f\u0647\u0648\u0627\u0646\u06cc \u0648 \u0627\u062e\u062a\u0631 \u06a9\u0646\u062a\u0631\u0644 \u062e\u0644\u0627\u0642\u06cc\u062a \u0648 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062d\u0641\u0638 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0622\u0646\u0647\u0627 \u062f\u0631 \u0628\u06cc\u0627\u0646\u06cc\u0647 \u0645\u0634\u062a\u0631\u06a9 \u06af\u0641\u062a\u0646\u062f: \u00ab\u0627\u06cc\u0646 \u0627\u062a\u062d\u0627\u062f \u062e\u0644\u0627\u0642\u0627\u0646\u0647\u060c \u062f\u0627\u0633\u062a\u0627\u0646\u200c\u0647\u0627\u06cc \u0631\u06cc\u0634\u0647\u200c\u062f\u0627\u0631 \u0647\u0646\u062f\u06cc \u0631\u0627 \u062c\u0647\u0627\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.\u00bb<\/p>\n\n\n\n<p><strong>\u0648\u06cc\u0634\u0627\u0644 \u0631\u0627\u0645\u0686\u0627\u0646\u062f\u0627\u0646\u06cc<\/strong>\u060c \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 \u0627\u06a9\u0633\u0644\u060c \u0627\u0641\u0632\u0648\u062f: \u00ab\u0634\u0631\u0627\u06a9\u062a \u0628\u0627 UMG\u060c \u0627\u06a9\u0633\u0644 \u0631\u0627 \u0628\u0647 \u0627\u0633\u062a\u0648\u062f\u06cc\u0648\u06cc \u062e\u0644\u0627\u0642 \u062c\u0647\u0627\u0646\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.\u00bb&nbsp;<strong>\u0622\u062f\u0627\u0645 \u06af\u0631\u0627\u0646\u06cc\u062a<\/strong>\u060c \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 UMG \u062f\u0631 \u0622\u0633\u06cc\u0627\u060c \u062e\u0627\u0648\u0631\u0645\u06cc\u0627\u0646\u0647 \u0648 \u0622\u0641\u0631\u06cc\u0642\u0627\u060c \u062a\u0623\u06a9\u06cc\u062f \u06a9\u0631\u062f: \u00ab\u0641\u06cc\u0644\u0645\u200c\u0647\u0627\u06cc \u0647\u0646\u062f\u06cc \u0642\u0644\u0628 \u0628\u0627\u0632\u0627\u0631 \u0645\u0648\u0633\u06cc\u0642\u06cc \u0631\u0648 \u0628\u0647 \u0631\u0634\u062f \u0647\u0646\u062f \u0647\u0633\u062a\u0646\u062f.\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u062a\u0642\u0648\u06cc\u062a \u062c\u0627\u06cc\u06af\u0627\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u067e\u0631\u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u0647\u0646\u062f<\/h2>\n\n\n\n<p>\u0627\u06cc\u0646 \u0645\u0639\u0627\u0645\u0644\u0647\u060c \u0645\u0648\u0642\u0639\u06cc\u062a UMG \u0631\u0627 \u062f\u0631 \u0647\u0646\u062f \u2013 \u067e\u0627\u0646\u0632\u062f\u0647\u0645\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631 \u0628\u0632\u0631\u06af \u0645\u0648\u0633\u06cc\u0642\u06cc \u0636\u0628\u0637\u200c\u0634\u062f\u0647 \u062c\u0647\u0627\u0646 (\u0637\u0628\u0642 IFPI) \u2013 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0648\u0633\u06cc\u0642\u06cc \u0641\u06cc\u0644\u0645\u200c\u0647\u0627 \u0647\u0645\u0686\u0646\u0627\u0646 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f. \u0633\u0627\u0646\u0650\u06cc\u0627\u0644 \u06af\u0641\u062a: \u00ab\u0627\u06a9\u0633\u0644 \u0634\u0631\u06cc\u06a9 \u0627\u06cc\u062f\u0647\u200c\u0622\u0644 \u0628\u0631\u0627\u06cc \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u0633\u06cc\u0642\u06cc\u200c\u0645\u062d\u0648\u0631 \u0633\u0631\u0632\u0645\u06cc\u0646 \u0647\u0646\u062f \u0627\u0633\u062a.\u00bb<\/p>\n\n\n\n<p>\u0628\u062e\u0634 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0646\u062f \u0628\u0627&nbsp;<strong>\u06f3\u06f7\u06f5 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u06a9\u0627\u0631\u0628\u0631 OTT<\/strong>&nbsp;\u0648&nbsp;<strong>\u06f6\u06f5\u06f0 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u06af\u0648\u0634\u06cc \u0647\u0648\u0634\u0645\u0646\u062f<\/strong>\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0639\u0638\u06cc\u0645\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0645\u0634\u0627\u0648\u0631\u0627\u0646 \u0645\u0639\u0627\u0645\u0644\u0647: AZB &amp; Partners \u0648 KPMG \u0628\u0631\u0627\u06cc UMG\u060c \u0645\u0648\u0631\u06af\u0627\u0646 \u0627\u0633\u062a\u0646\u0644\u06cc \u0648 Khaitan &amp; Co. \u0628\u0631\u0627\u06cc \u0627\u06a9\u0633\u0644.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u06cc\u0648\u0646\u06cc\u0648\u0631\u0633\u0627\u0644 \u0645\u06cc\u0648\u0632\u06cc\u06a9 \u06af\u0631\u0648\u0647&nbsp;(UMG) \u0628\u0627 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u06f2\u06f6\u06f7 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062f\u0644\u0627\u0631\u06cc\u060c&nbsp;\u06f3\u06f0 \u062f\u0631\u0635\u062f \u0633\u0647\u0627\u0645 \u0627\u06a9\u0633\u0644 \u0627\u06cc\u0646\u062a\u0631\u062a\u06cc\u0646\u0645\u0646\u062a&nbsp;\u2013 \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u06cc\u0634\u0631\u0648\u062a\u0631\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0641\u06cc\u0644\u0645 \u0628\u0627\u0644\u06cc\u0648\u0648\u062f \u2013 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0631\u062f. \u0627\u06cc\u0646 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